The Brand Identity Manual provides the rules applying to the visual identity system of Trinity College, Kandy. It is the grammar which applies to the logo (the College Crest), typeface, colours and structure of the space. However, those rules should not stop further improvements, well considered changes and creative experimentation.
It is important to consider that certain elements of Trinity's brand identity will be ‘learned’ by the consumer over time and more strongly identified with the brand than others. Those elements should never be changed while other details can be re-assessed over time in relation to their visual success and functionality.
This Brand Identity Manual is exclusively published on the official website of Trinity College, Kandy. You should always use the colour references indicated in the manual and a Pantone Colour Formula Guide to check colours for accuracy. The Brand Identity Manual establishes rules covering a large part of the production. On the other hand, it recommends but does not impose the use of specific equipment (signage, collateral material, etc.). In many cases the manual shows different options or imaginary situations whose aim is to help and inspire you in the creation of the relevant material.
It is strongly advised that all designers should follow the guidelines mentioned on this page when creating graphics to be published on the Trinity College website and its Social Media handles.
Inquiries can be made to the College Web Content Team by emailing email@example.com.
We advice not to print this page as it is made to view digitally.
The Visual Identity System for the College was derived by the core value of Trinity to evolve with times, while honoring its roots.
To align with this value, the visual identity is built as a blend between traditional and contemporary (the old and new).