The Media Unit of TCK Felicitated

Reviewed by Shaluka Herath  

The 105^th  edition of the Hill Country Battle of the Blues took place on the 15^th  and 16^th of March. Despite the match resulting in a draw, the organization of the event emerged victorious. A pivotal factor in this success was the comprehensive PR campaign and live streaming of this encounter by the Trinity College Media Unit, under the guidance of Trinity College’s PROMWEB. This achievement was the culmination of months of tireless effort by dedicated students and staff who worked relentlessly day and night in preparation for the event. 

While live streaming was active in previous years, the 2024 edition proved to be the most successful production to date. Powered by Dialog, the live coverage of this much-awaited match garnered an impressive total of 92,000 views across all platforms, receiving additional exposure on national television via the Papare Channel.  

The production crew, composed of both current and past members of the Trinity College Media Unit, persevered through long hours under challenging weather conditions, to ensure a seamless broadcast. The team contributed expertise in various domains such as videography, graphics, photography, and commentary, showcasing promising talent in these fields. 

The unsung heroes of the school were appreciated for their efforts with a well-deserved night of fellowship on April 5th, during which, they were honored with a felicitation ceremony followed by a complimentary dinner, generously provided by the Principal Rev. Araliya Jayasundara and the college administration. This gesture serves as a token of appreciation, not only for their invaluable contributions to the Big Match but also for their unwavering dedication in recording and promoting school events.